dCPM, or dynamic CPM, is one of the most widely used—and least consistently defined—terms in digital advertising. At a basic level, CPM (cost per mille) refers to the cost of buying 1,000 impressions. The “dynamic” in dCPM refers to the fact that, in modern programmatic environments, the price of an impression is not fixed. Instead, […]
Author: korukeamedia
When Sales Compensation Should Not Align to Profit
In a previous video, I made a strong claim: sales compensation should align with profit. And in most cases, that’s still true. But over time—working across different companies, products, and market conditions—I’ve refined that view. The more complete principle is this:Sales incentives should align with the company’s true objectives—and with what the salesperson can actually […]
Rate Card Updates: Finding the Right Pricing Heartbeat
If you update your rate card too often, you risk confusing your sales team and your advertisers.If you don’t update it enough, you slowly drift out of sync with the market—and leave money on the table. So what’s the right balance? In this video, I break down how to think about the cadence of pricing […]
Custom Rate Cards: The Hidden Cost for Publishers
Custom rate cards are one of the most common—and most underestimated—challenges in digital advertising pricing. They often start as a practical solution: a large client asks for special pricing, Sales pushes for flexibility, and an exception is made to close the deal. In isolation, that decision makes sense. But over time, these exceptions accumulate—and what […]
Most Pricing Teams Aren’t Failing — They’re Set Up to Fail
If you spend any time talking to pricing professionals, you’ll hear a familiar frustration: “We’re doing good work… but no one listens.” The analysis is solid.The data is directionally right.The recommendations make sense. And yet: The default explanation is usually some version of: But in my experience, that’s almost never the real issue. This Isn’t […]
The Mix Problem — When Higher Prices Reduce Revenue
One of the strangest meetings you can be called into as a revenue or yield leader goes like this. Every team reports: “Price realization improved.” Premium prices are up.Standard prices are up. And yet… Total revenue is down. How is that possible? If prices increased across the business, shouldn’t revenue increase as well? Surprisingly, this […]
3 Takeaways from RampUp 2026: AI Standards, Resistance, and Reality
At the 2026 RampUp conference AI was clearly the dominant topic across almost every session and conversation. But what struck me most wasn’t the technology itself — it was how early the industry still is in figuring out how AI will actually be implemented. After two days at the conference, here are three takeaways that […]
Brian Silver: AI Won’t fix Bad Data
AI Won’t Fix Bad Data — Why Identity and Enrichment Now Drive Revenue In digital media today, everyone agrees on one thing: data is the most valuable asset in the business. And yet it is also the most fragmented, misunderstood, and underutilized asset across the ecosystem. In my conversation with Brian Silver, EVP of Global […]
Stronger Data Controls Let Companies Move Faster with Devan Brua
I recently sat down with Devan Brua, Founder & CEO of PrivacyWise, to talk about why weak data practices quietly create friction across product, sales, and leadership teams — and why stronger data governance actually gives organizations the confidence to move faster. What struck me most in our conversation were Devan’s examples of companies that could make […]
Bad Ads Are Good Signals
What the Ad Experience Reveals About a Publisher’s Health Broken ads are rarely the real problem. They’re symptoms. Symptoms of weak decision-making, poor incentives, or ad operations teams that are constantly firefighting instead of optimizing. When you look closely, the ad experience on a website or app often reveals far more about how a publisher […]