There is an enormous amount of hype surrounding AI in adtech right now, but practical, real-world examples of successful implementation can be difficult to pin down. On this episode of The Yield Doctor podcast, host James Deaker sits down with Nagarajan (Naga) Chakravarthy, Chief Digital Officer and founding management member at IOPEX, to cut through […]
Author: korukeamedia
From Zero to One: How Lyft Built a Scaled Commerce Media Business from Scratch
Building a multi-million dollar advertising network is hard enough when you are a native ad platform. But how do you pull off that feat inside a massive, public ride-share giant that wasn’t historically known for advertising? In a recent episode of The Yield Doctor, host James Deaker sat down with Shane Dwyer, the Head of […]
Inside the CMO Scorecard: What Really Drives Media Investment Decisions
Every publisher wants to prove their value to ad buyers. Yet, very few actually know how a Chief Marketing Officer (CMO) evaluates a media partner. What metrics actually move the needle, what factors drive budget reallocation, and what are publishers doing that inadvertently hurts their chances of winning a buy? In a recent episode of […]
Inside the Mind of an Ad Tech Architect: Lessons on Focus, Failure, and Scaling Tech Stacks
Building software in the digital advertising world is a uniquely punishing endeavor. Unlike traditional platforms, an ad tech stack doesn’t just serve static content—it handles hundreds of billions of real-time auctions every single day, all clearing in under 200 milliseconds. When you scale a platform to that degree, the operational, structural, and management challenges multiply […]
Demystifying Programmatic: 4 Critical Mistakes Publishers Make with Ad Advertising
Transitioning from traditional direct ad sales to programmatic advertising sounds like the ultimate win for publishers. In theory, you hook up your ad inventory to automated auctions, sit back, and watch your ad yield optimize itself. But in reality, programmatic isn’t a hands-off silver bullet. In a recent episode of The Yield Doctor, host James […]
3 Pricing Traps Digital Publishers Need to Drop Right Now
When digital ad sales demand softens, the corporate playbook usually follows a predictable, panicked script. The executive team looks for an immediate lever to pull, and eyes inevitably turn to pricing. But treating your core rate structure as a quick-fix mechanism introduces an asymmetric risk. You trade operational sanity and long-term value for a tiny, […]
The Human Guardrail: 5 Areas you need to direct your AI agent to Fix Your Inventory Forecasts
AI fixes many things, but you still need human judgment to make sure that you are solving the right problems. In digital publishing, it’s incredibly tempting to hand the keys of inventory forecasting over to an algorithm and hope for the best. But an algorithm doesn’t understand your business strategy, your changing ad layouts, or […]
3 Things Programmatic.AI Made Clear About the Future of Digital Advertising
I just wrapped up at Programmatic.AI in Las Vegas. Special thanks to Lynne d Johnson and the rest of the AdExchanger team While the floor was buzzing about efficiency, there is a massive structural shift happening beneath our feet. Here are 3 realities I took away: 1. The Battle Over AI Scrapers and Content Value […]
Monica Khan: Growing in the Creator Economy
The creator economy is one of the fastest-growing parts of digital media — but it is also one of the most misunderstood. In my latest Yield Doctor interview, I spoke with Monica Khan (Founder & CEO of Creator Revolution, former YouTube and Meta executive) about how the creator economy is evolving, how creators actually make […]
Maximum Yield: Kiri Masters on Growing Your Retail Media Bottom Line
Retail media has become one of the fastest-growing areas in digital advertising, but rapid growth is masking some structural problems that many retail media networks (RMNs) will eventually have to confront. In my conversation with Kiri Masters, we explored why retail media looks like easy money from the outside, but why many RMNs may struggle […]