Category: Interviews

The creator economy is one of the fastest-growing parts of digital media — but it is also one of the most misunderstood. In my latest Yield Doctor interview, I spoke with Monica Khan (Founder & CEO of Creator Revolution, former YouTube and Meta executive) about how the creator economy is evolving, how creators actually make […]

Retail media has become one of the fastest-growing areas in digital advertising, but rapid growth is masking some structural problems that many retail media networks (RMNs) will eventually have to confront. In my conversation with Kiri Masters, we explored why retail media looks like easy money from the outside, but why many RMNs may struggle […]

AI Won’t Fix Bad Data — Why Identity and Enrichment Now Drive Revenue In digital media today, everyone agrees on one thing: data is the most valuable asset in the business. And yet it is also the most fragmented, misunderstood, and underutilized asset across the ecosystem. In my conversation with Brian Silver, EVP of Global […]

I recently sat down with Devan Brua, Founder & CEO of PrivacyWise, to talk about why weak data practices quietly create friction across product, sales, and leadership teams — and why stronger data governance actually gives organizations the confidence to move faster. What struck me most in our conversation were Devan’s examples of companies that could make […]

Key Insights Retail Media Is Hitting a Ceiling. Commerce Media Might Be the Way Through. Retail media networks have grown incredibly fast… but many are now running into the same wall You can only monetize your own shelf for so long. That’s why I sat down with Danilo Tauro (ex-P&G, Amazon Ads, Uber Eats Ads; […]

Key Takeaways If you’d like help applying these concepts to your ad business, feel free to reach out. I advise publishers, app developers, and ad tech companies on yield, pricing, and operations.