Category: Digital Yield 101

Where Should the Yield Management Team Sit in the Organization?

Where Should the Yield Management Team Report?One of the most common organizational questions in digital media is where the yield management function should sit within a company. This is not just an org-chart decision. The reporting structure directly affects incentives, access to information, independence, and ultimately how effective the yield team can be. Before answering […]

Deal Desk 101 – What It Is and Why It’s Critical for Publisher Pricing

What Is a Deal Desk (and Why It Matters More Than You Think)In digital media, a deal desk is often described as the place where pricing exceptions are reviewed. While that is technically true, it dramatically understates its importance. A deal desk is not just about approving discounts or special terms. When designed properly, it […]

DSP Fees in Ad-Tech Explained

Understanding DSP Pricing: Why It’s So Hard to Know What You’re PayingIn most industries, prices are easy to observe. If you want to know the cost of gas or a plane ticket, you can look it up in seconds. In programmatic advertising, that transparency largely disappears — especially when it comes to demand-side platforms (DSPs). […]

What is a Waterfall in Ad Tech?

What Is an Ad Waterfall? In advertising technology, a waterfall describes how ad inventory is prioritized and routed through different demand sources. The term comes from the early days of digital advertising, when most publisher inventory was sold through direct, guaranteed deals. Those deals had first priority in the ad server and were typically priced […]