Digital media yield management can feel opaque and overly technical—especially for teams who are new to it or who have inherited a monetization stack that has evolved organically over time. I created the Digital Media 101 video series to provide a clear, practical starting point.
These short videos are designed to help publishers, app developers, and ad-tech professionals get up to speed quickly on the core concepts that underpin effective yield management. Rather than focusing on tools or vendor-specific tactics, the series focuses on fundamentals: how pricing works, how demand actually behaves, and how decisions made by sales, ad operations, and product teams interact to drive revenue outcomes.
If you are new to yield management—or looking to refresh your understanding of the basics—this page is intended to be the place you start.
- Three Ways Publishers Go Programmatic (And Why Most Get It Wrong)
- Retail Media Network Growth Traps
- Lower Floors to See more whole Demand Landscape
- Data You Need to Update your Rate Card
- Optimizing House Ads as a Publisher
- Retail Media Metrics Explained
- The Hidden Cost of Publishers adding more Ads
- Why Publishers Rotate online ads
- Advertising Auctions: First vs. Second Priced
- Yield Management: Airlines vs Digital Advertising
- Attributes of Online Ads
- The 4 major advertising formats
- Digital Publisher Monetization Options
- What Is Price Elasticity in Digital Media?
- Where Should the Yield Management Team Sit in the Organization?
- Deal Desk 101 – What It Is and Why It’s Critical for Publisher Pricing
- DSP Fees in Ad-Tech Explained
- What is a Waterfall in Ad Tech?
- Rate Cards Explained: The Foundation of Effective Yield Management
- Dynamic Pricing – An abused tactic